TikTok rewards speed. Fresh clips that gain likes in the first hour rise faster in the feed. Good timing helps that surge. This guide shows clear posting hours and a simple test plan.
Why Timing Matters
The TikTok feed sorts new videos by early response. If users watch and share quickly, the algorithm widens reach. A strong first hour often doubles total views.
Global Peak Hours 2025
- North America: 6–9 pm local time, Friday to Sunday
- Europe: 7–10 pm local time, Wednesday and Friday
- South Asia: 5–8 pm local time, Saturday and Sunday
- Oceania: 6–9 pm local time, Thursday to Saturday
- Latin America: 7–11 pm local time, Friday and Saturday
These windows match mobile use after work or study. Use local time, not UTC.
How to Find Your Own Peak
- Open TikTok Analytics.
- Tap Followers, then Activity.
- Note the top three hours for the past week.
- Set a reminder to post ten minutes before the first peak.
Action Plan for This Week
- Day 1–2: Post one clip at the listed peak hour. Record views after two hours.
- Day 3–4: Post a second clip one hour earlier than peak. Compare results.
- Day 5–6: Post a third clip one hour later than peak.
- Day 7: Review all data. The time slot with the most views becomes your new baseline.
Quick Tips
- Draft content in advance to avoid last-minute rush.
- Add a cover with a bright color so the thumbnail stands out.
- Pin a top comment to spark early chat.
Good timing is a free growth lever. Test it weekly, log the numbers, and adjust. Small shifts in schedule can turn an average video into a high-reach post.